Frat rap

Frat rap is a subgenre of hip hop music that emerged in the late 2000s. It is sonically easygoing with a straightforward rhyming style and singsong cadence accompanied by a lyrical focal point on coming of age hedonism, which can include campus lifestyle, debaucherous parties, recreational drugs, and women. Frat rap quickly became commercially popular among a predominantly white, college-aged, suburban male audience in the northeastern United States. Asher Roth's 2009 song "I Love College" is considered to have initiated the subgenre. Notable frat rappers such as Mac Miller and Lil Dicky later became successful in mainstream hip hop.