New-school hip-hop

The new school of hip-hop was a mid-1980s movement in hip-hop music, led by artists such as Run-DMC, LL Cool J, and the Beastie Boys. Predominantly from Queens and Brooklyn, it was characterized by drum machine-led minimalism, often tinged with elements of rock; rapped taunts, boasts, and socio-political commentary; and aggressive, self-assertive delivery. In song and image, its artists projected a tough, cool, street B-boy attitude. These elements contrasted sharply with Funk and Disco, novelty hits, live bands, synthesizers, and party rhymes of artists prevalent in the early 1980s. Compared to previous artists, new-school artists crafted more cohesive LPs and shorter songs more amenable to airplay. By 1986–87, their releases began to establish hip-hop in the mainstream. This, along with further innovations by artists like Eric B. & Rakim, Public Enemy, and Boogie Down Productions, led into the golden age of hip-hop.