Pogi rock

A Pogi rock (transl. Handsome rock) is a slang term and style for alternative rock bands in the Philippines from the early 2000s that became popular for their love songs, heartbreak anthems, and attractive image. The term was originally a joke but came to be associated with bands such as Hale, Callalily, and Cueshé, who were regularly played on the radio and featured on MYX. While these bands were sometimes seen as more gentle than typical rock acts, they are recognized for shaping the romantic sound of OPM during that era.