DualDisc

The DualDisc is a double-sided optical disc developed by a group of record companies including MJJ Productions Inc., EMI Music, Universal Music Group, Sony BMG Music Entertainment, Warner Music Group, and 5.1 Entertainment Group, and later supported by the Recording Industry Association of America (RIAA). It featured an audio layer intended to be compatible with CD players (but too thin to meet Red Book CD specifications) on one side and a standard DVD layer on the other. In this respect it was similar to, but distinct from, the DVDplus developed in Europe by Dieter Dierks and covered by European patents.

DualDiscs first appeared in the United States in March 2004 as part of a marketing test conducted by the same five record companies who developed the product. The test involved 13 titles being released to a limited number of retailers in the Boston, Massachusetts, and Seattle, Washington, markets. The test marketing was seen as a success after 82% of respondents to a survey (which was included with the test titles) said that DualDiscs met or exceeded their expectations. In addition, 90% of respondents said that they would recommend DualDisc to a friend. However, sales plummeted over the next three years, particularly in competition with rival formats like SACD and DVD-A discs.