Pareidolia

Pareidolia is the tendency for perception to impose a meaningful interpretation on a nebulous stimulus, usually visual, so that one detects an object, pattern, or meaning where there is none. Pareidolia is a specific but common type of apophenia (the tendency to perceive meaningful connections between unrelated things or ideas).

Common examples include perceived images of animals, faces, or objects in cloud formations; seeing faces in inanimate objects; or lunar pareidolia like the Man in the Moon or the Moon rabbit. The concept of pareidolia may extend to include hidden messages in recorded music played in reverse or at higher- or lower-than-normal speeds, and hearing voices (mainly indistinct) or music in random noise, such as that produced by air conditioners or by fans. Face pareidolia has also been demonstrated in rhesus macaques.